Analytics & Performance
Track your content performance with detailed analytics on pageviews, unique visitors, video plays, traffic sources, and engagement trends.
Analytics Dashboard
The analytics dashboard provides a comprehensive view of how your content is performing. Track key metrics, identify trends, and make data-driven decisions to improve engagement.
Key Metrics
Pageviews
Total number of times your content has been viewed. Includes repeat visits from the same user. Great for measuring overall reach and content discovery.
Unique Visitors
Count of distinct individuals who viewed your content. Uses privacy-respecting fingerprinting to identify returning visitors without personal data collection.
Video Plays
Track engagement with embedded videos. Separates hero videos (featured at top) from inline videos (within content) to understand video consumption patterns.
Period Comparison
Compare current performance against previous periods. See percentage changes in key metrics to identify growth trends and content momentum.
Traffic Sources
Understand where your readers come from to optimize content distribution:
Direct
Visitors who typed your URL directly or used bookmarks
Search
Traffic from Google, Bing, and other search engines
Social
Visitors from Twitter, LinkedIn, Facebook, etc.
Other
Referrals from other websites and newsletters
Time Period Analysis
Use the date range picker to analyze performance over different time periods:
Preset Ranges
- • Last 7 days - Recent performance snapshot
- • Last 30 days - Monthly overview (default)
- • Last 90 days - Quarterly trends
- • Custom range - Pick any start and end date
Comparison Period
When you select a date range, the system automatically compares it to the equivalent previous period. For example, selecting the last 30 days will compare against the 30 days before that.
Visualizations
Pageviews Line Chart
Interactive line chart showing daily pageviews and unique visitors over time. Hover to see exact values for each day.
Top Posts Bar Chart
Horizontal bar chart ranking your content by performance. Quickly identify your most successful posts.
Video Plays Area Chart
Stacked area chart showing hero vs inline video engagement over time. Understand video consumption patterns.
Recent Activity Feed
Real-time feed of recent page visits and interactions. See exactly when and where engagement is happening.
Analytics Tips
- 💡Filter by individual posts to see detailed performance for specific content.
- 💡Compare 30-day periods to identify seasonal patterns or growth trends.
- 💡Watch traffic source mix to understand where your audience discovers content.
- 💡Use video play data to decide where to invest in video content creation.