Strategic Content Planning
Master the strategic framework for content reservoir planning. Build systematic, data-driven content strategies that establish thought leadership and drive engagement.
The Reservoir Planning Framework
Discovery
Identify expertise gaps and audience needs
Strategy
Design content pillars and thematic approaches
Execution
Implement systematic content production
Optimization
Analyze performance and refine approach
Phase 1: Discovery & Audience Analysis
Map Your Expertise
Core Competencies
What you're known for and have deep knowledge in
Related areas where you have significant knowledge
New areas you're exploring or learning
Market Positioning
What makes your approach different
Who benefits most from your expertise
Your edge in the market
Audience Research Framework
Demographics
- • Job titles and seniority levels
- • Company size and industry
- • Geographic distribution
- • Technology stack preferences
- • Learning and career goals
Pain Points
- • Technical challenges they face
- • Knowledge gaps to fill
- • Career progression obstacles
- • Tool and process frustrations
- • Time and resource constraints
Content Preferences
- • Preferred content formats
- • Depth vs. breadth preferences
- • Platform usage patterns
- • Engagement behaviors
- • Learning style preferences
Phase 2: Content Strategy Design
Define Content Pillars
Content pillars are the 3-5 core themes that define your reservoir's focus. They should align with your expertise, audience needs, and business objectives.
Pillar Framework
Teaching concepts, best practices, how-to guides
Industry analysis, trends, predictions, opinions
Stories, lessons learned, case studies, failures
Product reviews, tool comparisons, recommendations
Example: React Performance Expert
Techniques, patterns, measurement strategies
Real-world problems and solutions at scale
Tools, workflows, team practices
Emerging patterns, new features, predictions
Content Calendar Strategy
Frequency Planning
Quick insights, tips, and thoughts
In-depth professional content
Comprehensive tutorials and guides
Curated insights and updates
Content Mix Strategy
Phase 3: Execution Framework
Content Production Workflow
Weekly Planning Cycle
Content Repurposing Strategy
Phase 4: Performance Optimization
Key Metrics to Track
- • Likes, shares, comments, saves
- • Click-through rates
- • Time spent reading
- • Reply quality and depth
- • Follower growth rate
- • Reach and impressions
- • Profile visits
- • Newsletter subscriptions
- • Lead generation
- • Partnership opportunities
- • Speaking invitations
- • Career advancement
Optimization Strategies
- • Identify top-performing topics
- • Analyze engagement patterns
- • Optimize posting times
- • Refine voice and tone
- • Test different headlines
- • Experiment with formats
- • Try various CTAs
- • Test publishing schedules
- • Weekly performance reviews
- • Monthly strategy adjustments
- • Quarterly pillar refinement
- • Annual strategy overhaul