There's a better way
The Old Way
- A link tweet gets throttled for pointing off-platform
- The whole argument compressed into 280 characters
- Screenshots of your own writing as a workaround
- Reach and destination treated as a trade-off
The BlackOps Way
- Native long-form content the algorithm treats as native
- Headings, lists, formatting and clickable links intact
- Your hero image as the Article cover
- The canonical link home, inside content that travels
Why Articles?
Reach on their terms, destination on yours
Native content gets distributed
X reduces the reach of posts that send people off-platform. A link tweet underperforms. An Article is native content, so it actually travels.
Real formatting, not a wall of text
Headings, lists, bold and italic, and clickable links inside the body. The excerpt reads like the piece it came from.
Your hero image as the cover
The post’s hero carries over as the Article cover, so what you already made for the blog does double duty.
The link still goes home
The Article closes with the canonical link back to the full post on your site. You get the reach of native content without giving up the destination.
How It Works
Publish the post
Write on your own site first. The Article is a distribution format for it, not a replacement for it.
Draft it as an Article
BlackOps builds the Article from the post: title, a substantial excerpt with its structure intact, the hero as cover, and the canonical link at the end.
You publish it
Drafting and publishing are separate actions on purpose. Nothing goes out to your account without you saying so.