Promote Surface
One front door for distribution and every channel. The Promote surface lands on the Distribution dashboard and puts X, LinkedIn, Threads, and Newsletter behind a single in-page channel selector instead of five separate sidebar items.
BlackOps takes one piece of judgment to many channels. The navigation now says the same thing. Promote is a single sidebar item that lands on the Distribution dashboard, with X, LinkedIn, Threads, and Newsletter reachable from an in-page channel selector.
Before this, the sidebar listed a separate "Studio" for every channel. That encoded the wrong model: pick a channel first, then make something for it. The Distribution dashboard already showed the right model, one post across four channel columns, but it sat below the channel Studios in the nav. Promote makes the unified model the front door.
What it does
The Promote surface groups five surfaces that used to be separate top-level items:
- Distribution (the default landing) tracks every blog post across X, LinkedIn, Threads, and newsletter, and turns empty cells into one-click drafts.
- X is the thread composer, scheduler, and publisher for X (Twitter).
- LinkedIn is the post and carousel composer for LinkedIn.
- Threads is the composer for Meta Threads.
- Newsletter is the newsletter composer and subscriber management.
A channel tab bar sits at the top of each of these pages. The active channel is highlighted, and the sidebar "Promote" item stays highlighted no matter which channel you are on.
How it works
Open Promote in the sidebar. You land on the Distribution dashboard, which is the right starting point: it shows what has and has not been pushed for each post. From there, pick a channel tab to compose directly, or click a cell in the distribution grid to draft for a specific post on a specific channel.
Every channel keeps its full feature set. The X composer still generates threads. LinkedIn still builds carousels and campaigns. Threads still chains posts. Newsletters still manage subscribers and settings. Nothing moved or changed inside those surfaces. Only the way you reach them did.
The channel URLs are unchanged. Existing links and bookmarks to a channel keep working and now render with the Promote tab bar on top.
Why it matters
New users coming in from posts about judgment publishing used to hit a wall: five "Studio" items in the sidebar with no obvious difference between them. They had to guess a channel before they understood the model, then back out and find the right one.
Promote also reads clearly against the separate "Posts" item: Posts is where you write the canonical piece, Promote is where you push it out. The first thing you see is the distribution model itself: one post, four channels, clear status. Composing for a channel is a tab away, not a navigation decision.