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Brand Identity Capture

One link in, a branded site out — your colors, type, and logo applied before your first post publishes, extracted from your website or picked in fifteen seconds.

Your site should look like you from the first post, not after a settings session. Brand identity capture takes one link you already own and turns it into your site's visual identity — accent color, background, text color, typography, and a logo — applied before anything publishes. No brand form, no hex codes, no asset requirements.

How it works

You supply a URL, and the system detects what kind of page it is. The two cases are handled completely differently, because they contain completely different things.

Your website. A site you own declares its identity in code — theme colors, CSS custom properties, font stacks, a logo element. Those values are read directly, each with its provenance tracked, and applied. Nothing is guessed: a value your site doesn't declare falls through to the guided pick for that field only, and a color pairing that fails legibility checks is dropped rather than applied broken.

A social profile. A LinkedIn or X profile page carries the platform's styles, not yours — so no extraction is attempted. Sampling a palette from a banner photo produces mud, and typography can't be inferred at all. Instead you get a guided pick: six curated palettes, four type pairings, and a logo choice — your profile avatar, an upload, or a wordmark generated from your name. Three taps, under fifteen seconds, and no asset is required.

Either way you see your site rendered in the result before your first post goes out, adjust anything with a tap, and lock it in. The captured identity persists as your site's brand design, so every later render — posts, pages, carousels, videos, emails — uses it.

In the /start flow

The "your look" step sits right after the brain reveal, before angles and drafting. It is quietly skippable — the funnel never blocks on styling — and everything it captures can be changed later, conversationally or in settings.

For agents

Agents get the same capability through two MCP tools:

  • extract_brand_design — read-only. Takes a URL, returns the extracted values with per-field provenance (or the curated shortlists for profile URLs and unreadable fields), plus a ready-to-apply proposal.
  • patch_brand_design — applies values after you confirm them. Nothing is ever written without an explicit confirmation.

The agent onboarding flow (onboard_next) includes the same step: after your voice is saved and before your first post is created, the agent asks for a link, shows you what it found (or the shortlists), and applies your choice.

Configuration

Everything captured here lands in your site's brand design settings and can be edited any time — via the dashboard's Branding section, or conversationally through patch_brand_design. Logos land in your media library.

Related

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