Newsletter

Your newsletter is the one distribution channel you own outright — no algorithm between you and the reader. BlackOps treats it that way: issues are drafted from your own content, subscribers are double-opt-in, and every send goes out from your domain with your sending reputation, not a shared platform address.

Newsletter sending is a Pro feature. Drafting is available on every tier, but sends and signups unlock only after your sending domain is verified.

Before your first send

Three one-time steps, in order:

1. Verify a sending domain — Settings → Email Sending Domain. Add a dedicated subdomain (like news.yourdomain.com), create the SPF/DKIM records it shows you, click Verify. See Custom Email Sending Domain.
2. Set your From Email — Newsletters → Settings. It must be an address on the verified domain (e.g. you@news.yourdomain.com). Set your From Name and optional Reply-To while you're there.
3. Turn on signups — nothing to click: the subscribe form on your site starts accepting readers automatically once steps 1–2 are done.

Until these are complete, sends and test sends return a message explaining exactly what's missing, and the signup endpoint politely declines — no subscriber ever gets stuck waiting on a verification email that can't be sent.

Drafting an issue

Create a newsletter from the Newsletters tab under Promote. Pick the content sources you want to draw from — recent posts, saved content, notes — and the AI reshapes them into a draft in your brand voice. Everything is editable before anything sends; the AI is a first-drafter, not the author of record.

Your configured header, footer, sign-off, signature, and P.S. from Newsletter Settings wrap every issue, so each send looks consistent without per-issue formatting work.

Subscribers

• Double opt-in: new signups get a verification email and only join the list after confirming — the list stays clean and consentful.
• Migration: import an existing list via CSV; imported readers get a re-opt-in confirmation rather than being silently added.
• Unsubscribe: every issue carries working unsubscribe links plus the one-click List-Unsubscribe header mail clients surface.

Sending

• Test send — every draft has a send-test that delivers a [TEST]-prefixed copy to your admin email so you can check rendering and the from line before going out.
• Send to all — sends in rate-limited batches with real-time progress, duplicate prevention (a subscriber is never sent the same issue twice), and automatic resume if a send is interrupted partway.

Tracking

Delivery events feed back automatically: each issue in the list shows its open rate and click rate, and per-subscriber delivery status (delivered, bounced, complained) is recorded via webhooks. Use it to learn which subjects and topics actually land.

Related

• Custom Email Sending Domain — the prerequisite for sending
• Voice Generation — how drafts pick up your voice